Tuesday, March 03, 2015

Tim Cook: Commencement speaker and future donor? - The GW Hatchet

Tim Cook: Commencement speaker and future donor? - The GW Hatchet: "While schools will look for a commencement speaker with “gravitas and experience,” Michael Nilsen, the vice president for public policy at the Association of Fundraising Professionals, said there’s a lot more that goes on behind the scenes as schools also consider a speaker’s ability to donate.

“Certainly, as you think of that group of people, you’ll look at relationships and how to get gifts later on. You can better believe there was a conversation about who should be speaking and what that might mean,” Nilsen said. “Whether that person may give now or later, I’m certain that is part of the whole cultivation process for a major gift.”"



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