The Problem of Too Many Prospects or Donors - The NonProfit TimesThe NonProfit Times: "oo many fundraisers want more donors in the door and don’t care about what happens after the first gift. “They enter the dreaded ‘donor death spiral,’” said Rob Reger, senior vice president at the Irving, Texas office of data firm Epsilon. “That occurs with too many one-time or short-term donors who aren’t loyal to the organization.”
Reger, along with Sandra Miao of the National Wildlife Federation and Jim Emlet of Integral, presented a panel on long-term value during the recent Bridge to Integrated Marketing and Fundraising Conference in Oxon Hill, Md."
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